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Tide may be one of the most popular brand name laundry detergents on the market, but Amazon customers favor a more natural alternative that you might not have heard of before. This dissolving granular detergent from Forever New will change the way you do laundry.

Natural Formula

More customers than ever are concerned about exactly what’s going into their cleaning products, and Forever New’s natural formula was a definite pro for Amazon customers. This granular fabric care detergent has a natural base of sodas and citrus, and contains no dyes, sulfates, phosphates, chlorine, bleach, or caustics. It’s also environmentally friendly since it’s biodegradable, has a neutral pH, and is never tested on animals.

Delicate Friendly Formula

Forever New detergent is formulated to keep delicate items looking new. Customers loved using this detergent to hand wash bras, underwear, baby bibs, cloth diapers, and other delicate items that are often ruined in the washing machine.

Why Customers Love It

In addition to the natural formula and the ability to leave delicates looking like new for years, customers loved how long this powder detergent lasted and noted a little went a long way. Customers used this detergent to hand wash delicates or threw it into the washing machine with normal loads. One customer also found another creative use for this detergent—cleaning stains out of white carpets. With 4.7 out of 5 stars and over 1,400 customer reviews, Forever New detergent could change the way you wash your clothes.

Forever New Granular Fabric Care Wash Laundry Detergent 32oz available from Amazon